18 February 2019
Energy drinks marketing faces tough times ahead
The energy drinks category is forecast to see a steady decline in value terms to 2023, according to GlobalData.
-
26 December 2018
Soft drinks producers level up with esports sponsorships
The launch of PepsiCo’s Mountain Dew Amp Game Fuel is the latest development in the profitable partnership between soft drinks producers and the esports industry.
-
20 December 2018
Packaged beverage makers and their plastic addiction
Recycled materials won't save packaged beverage makers from their plastic addiction. Can packaged beverage manufacturers break this addiction and head off a public backlash against plastic waste? Or will they...
-
3 December 2018
Research backs under-18s UK energy drinks ban
In recent years, energy drinks have become increasingly popular, particularly among young people and with many mixing them with alcohol.
-
12 November 2018
Coca-Cola’s move into energy drinks could provide a sales lift
While Coca-Cola already has a stake in Monster Energy, reports suggest a new energy beverage will be launched next year under the Coca-Cola banner itself.
-
25 October 2018
Holidays are coming: the festive season’s most anticipated beverage launches
Following a long awaited relief from a blistering summer, it seems consumers are more than ready to throw themselves into the festive season.
-
2 October 2018
PepsiCo’s diversification strategy pays dividends
Growth for PepsiCo’s beverage business shows that its diversification strategy has been paying off, securing a lasting legacy for outgoing CEO Indra Nooyi
-
25 September 2018
Diet Pepsi rebrand should be top priority for new PepsiCo boss
As PepsiCo continues to struggle with its beverage sales, particularly in North America, it may be wise to consider taking a leaf out of its rival’s book.
-
20 September 2018
Coca-Cola prepares to kick off new Premier League partnership
Coca-Cola’s partnership with the Premier League is set to strengthen the company’s multi-brand offerings in the face of falling sales for its flagship product.
-
7 September 2018
Can energy drinks challenge juice in morning consumption?
By targeting morning consumption, Rockstar’s new ‘First Start’ brand has identified an emerging opportunity for energy drinks in the wake of declining UK juice sales. However, growing health concerns and...