In the 1980s, Aqua Libra made a name for itself as a pioneering flavoured water brand, before fading into obscurity. Its return this year highlights a dramatic change in fortunes...
Today the 'sugar tax' takes effect - here, we've picked out three of the most interesting examples of sugar levies and examined their varying impacts on soft drinks volumes.
In recent years juice consumption has suffered from high price points and the demise of the sit-down breakfast. Now the category’s leading brand in the UK has decided to hedge...
The changes are coming thick and fast for global drinks giant Coca-Cola. Having already reformed a key brand, cut pack sizes in preparation for the UK sugar tax and pledged...
The Soft Drinks Industry Levy is coming into force in the UK, and data from other countries suggest it may not be the best solution.
Gunna Drinks has expanded its range of craft soft drinks to four flavours.
Two months before the first UK sugar levy becomes effective, the soft drinks industry is preparing to comply with the new legislation. As emerged from the webinar “The Soft Drinks...
Coca-Cola European Partners (CCEP) has announced the UK re-launch of Adez; a plant-based beverage that claims to be healthy and have no added sugar.
With the ever-increasing health trend taking a hold of the market on a global scale, the concept of Dry January, in which drinkers attempt to stay clear of alcohol for...
Many food and drink manufacturers have been searching for the holy grail of making products that contain less or virtually no sugar, and no calories while still maintaining the same...
