Coca-Cola’s partnership with the Premier League is set to strengthen the company’s multi-brand offerings in the face of falling sales for its flagship product.
By targeting morning consumption, Rockstar’s new ‘First Start’ brand has identified an emerging opportunity for energy drinks in the wake of declining UK juice sales. However, growing health concerns and...
Japan’s major beer manufacturers have innovated a selection of beer drinks and alcohol-free beer to be ‘colour-free’.
Ever under fire, energy drinks have been linked to a handful of medical conditions and health concerns. The resulting media scrutiny has triggered a major overhaul by some of the...
Uber’s global link-up with in-car commerce firm Cargo is likely to be a game-changer for soft drinks, with convenience emerging as a potentially major distribution channel for the industry.
The non-ready-to-drink (non-RTD) segment, which has struggled in recent years due to a lack of convenience, could see a resurgence thanks to innovative new bottle designs.
As the CO2 shortage lingers on, some commentators have turned to the UK government to offer short-term financial relief to struggling companies.
Coca-Cola’s recent proposal to form a non-profit management team, comprising producers and retailers, to oversee the implementation of the UK's deposit return scheme (DRS) was highly encouraging. But recent action...
Today Howard Schultz steps down as CEO and chairman of Starbucks, a position he has held for around four decades.
Coca-Cola might be setting its sights on Horlicks, the malted drink brand currently owned by GlaxoSmithKline (GSK)