The launch of PepsiCo’s Mountain Dew Amp Game Fuel is the latest development in the profitable partnership between soft drinks producers and the esports industry.
Recycled materials won't save packaged beverage makers from their plastic addiction. Can packaged beverage manufacturers break this addiction and head off a public backlash against plastic waste? Or will they...
In recent years, energy drinks have become increasingly popular, particularly among young people and with many mixing them with alcohol.
While Coca-Cola already has a stake in Monster Energy, reports suggest a new energy beverage will be launched next year under the Coca-Cola banner itself.
Following a long awaited relief from a blistering summer, it seems consumers are more than ready to throw themselves into the festive season.
Growth for PepsiCo’s beverage business shows that its diversification strategy has been paying off, securing a lasting legacy for outgoing CEO Indra Nooyi
As PepsiCo continues to struggle with its beverage sales, particularly in North America, it may be wise to consider taking a leaf out of its rival’s book.
Coca-Cola’s partnership with the Premier League is set to strengthen the company’s multi-brand offerings in the face of falling sales for its flagship product.
By targeting morning consumption, Rockstar’s new ‘First Start’ brand has identified an emerging opportunity for energy drinks in the wake of declining UK juice sales. However, growing health concerns and...
Japan’s major beer manufacturers have innovated a selection of beer drinks and alcohol-free beer to be ‘colour-free’.