The drink is extremely popular in Argentina, Brazil, Uruguay and Paraguay.
The spending programme will put pressure on competitors in terms of meeting the worldwide demand for drinks innovation and diversification.
25% of pubs have closed their doors since 2001, according to the Office for National Statistics.
The energy drinks category is forecast to see a steady decline in value terms to 2023, according to GlobalData.
London Pride brewer Fuller's has agreed to sell its business to Asahi in a £250m deal, opting to focus on its successful pubs and hotels.
Coca-Cola might claim to be a “first mover” in the alcohol alternatives market, but in truth, this sector is already reasonably well established and soft drinks company is joining a...
The launch of PepsiCo’s Mountain Dew Amp Game Fuel is the latest development in the profitable partnership between soft drinks producers and the esports industry.
Recycled materials won't save packaged beverage makers from their plastic addiction. Can packaged beverage manufacturers break this addiction and head off a public backlash against plastic waste? Or will they...
Currently, the UK Wine & Spirits Trade Association (WSTA) estimates there are 100 different UK gin brands available with 47m bottles of gin being bought in 2017, an increase of...
In recent years, energy drinks have become increasingly popular, particularly among young people and with many mixing them with alcohol.