ABInBev is set to take full control of American brand Budweiser in Japan from 2019, but Japanese craft producers, lacking the muscle of a multinational backer, may find it more...
While fungus has been used in Chinese medicine for generations, coffee drinkers have only recently discovered its benefits, making mushroom coffee a hot trend right now. But what is mushroom...
While coffee has many benefits, including its high antioxidant content, the drink also has many ‘side-effects’ such as interrupted sleep and a feeling of overwhelming anxiousness that has sent many...
Growth for PepsiCo’s beverage business shows that its diversification strategy has been paying off, securing a lasting legacy for outgoing CEO Indra Nooyi
Alcohol producers need to innovate given that the UK’s taste for alcohol is declining, particularly amongst younger consumers.
As PepsiCo continues to struggle with its beverage sales, particularly in North America, it may be wise to consider taking a leaf out of its rival’s book.
Coca-Cola’s partnership with the Premier League is set to strengthen the company’s multi-brand offerings in the face of falling sales for its flagship product.
Cannabis drinks might be emerging as the latest health-focused fad, but mixed consumer opinion suggests Coca-Cola should proceed with caution if it is to enter this developing market.
The highly publicised grand opening of Starbucks’ new reserve roastery in Milan’s Palazzo della Poste already has many observers wondering whether the coffee giant’s gamble in Italy’s traditional coffee shop market will pay off.
By targeting morning consumption, Rockstar’s new ‘First Start’ brand has identified an emerging opportunity for energy drinks in the wake of declining UK juice sales. However, growing health concerns and...
