Coca-Cola in Romania has found a novel way to reconnect with young adults, combining fashion and packaging innovation to strike a chord with millennials who often pride themselves on avoiding...
New research published this week has found an association between low-calorie beverage consumption and increased risk of stroke and dementia.
Finding a bug in your juice would usually be cause for complaint, but one Danish company wants you to pay for the privilege.
After three years of unconvincing sales, Coke Life has finally kicked the can.
Is there anything that cola can’t do? In the summer it cools us down. In the light of health concerns it reformulates. Well, PepsiCo found out the hard way that...
Alcohol and alcoholic flavors are being used in new products development in many categories. These flavors offer a gourmet or exotic touch, and the use of well-known alcoholic drinks brands...
In recent months, several brands in the food and drink space have released products catering to the personal care segment, while personal care brands have also entered the food and...
Versus Systems, a competitive gaming platform, announced a partnership with Rockstar, the manufacturers of Rockstar Energy Drink, to expand Versus in-game prize offerings.
Fentimans, named the number one soft drinks brand in The Guild of Fine Food’s Best Brands Survey, have announced that if the UK fails to negotiate a tariff-free trade deal...
A lot of the adverse press on energy drinks is unsubstantiated, but the sheer quantity of stories cannot be denied.
