In the highly competitive global soft drinks market, brands are finding it tougher than ever to stand out to shoppers. Health-focused consumers, in particular, are spoilt for choice as companies...
The new Pepsi Generations campaign is being rolled out across 55 countries globally, and includes a limited edition “retro” pack design, a new version of a classic 1992 Pepsi commercial...
With sizeable beverage portfolios backed by familiar marketing campaigns, you could be forgiven for questioning how leading soft drinks companies could expand much further. But, as one of the top...
If overhauling a core brand’s packaging and its flavour variants was one of Coca-Cola’s New Year’s Resolutions, then the company is already off to an excellent start in 2018.
When it comes to beverage innovation, most attention has been focused on sugar in recent years. Manufacturers are under severe pressure to reduce sugar, as governments around the world attempt...
What has an iced tea maker and Bitcoin got in common? Blockchain, obviously.
NHS England has announced plans to ban the sale of sugary drinks on its providers’ premises if action is not taken to reduce consumption.
It’s a burden no-one wants to take on. As others drink the night away, one unfortunate person is often tasked with staying clear of the alcohol, in order to fulfill...
This month, the UK’s largest teaching union, NASUWT, has called for a total ban on energy drinks on school premises – but some legislators are considering taking the idea even...
Energy drink brand Lucozade is the latest victim of the UK’s sugar tax, with trade press reporting a dramatic sales fall in the UK after reformulating to cut sugar. This...
