Drinks Insight Network lists the top five terms tweeted in beverages in Q3 2019, based on data from GlobalData’s Influencer Platform.

The top tweeted terms are the trending industry discussions happening on Twitter by key individuals (influencers) as tracked by the platform.

Pinot Noir – 342 mentions

Pinot Noir was one of the top tweeted terms during the quarter. No surprise there – National Pinot Noir Day was on 18 August. Influencers tasted and reviewed several brands of Pinot Noir wine to mark the occasion. Some of the top wines tweeted were Maison Louis Latour’s Les Pierres Dorées, Domaine Begude, Mayer, Close Planted Pinot Noir 2017, Cono Sur, Corvers-Kauter, and Place of Changing Winds.

Influencers such as Peter Richards, a master of wine and TV presenter, raised discussions on whether Pinot Noir grapes were the best for red wine. Another influencer, Robert Joseph, a wine expert based in the UK, questioned whether wine assessment can be objective.

Rosé – 315 mentions

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The best Rosé brands world wide was one of most discussed topics on wine during the quarter. Toad Hollow Dry Rosé of Pinot Noir, Louis Bouillot Perle d’Aurore Crémant de Bourgogne Rosé, 2018 Domaine St Felix Grenache Cinsault Rosé, and Champagne Gremillet Brut Rosé NV were some of the top Rosé wines mentioned by influencers.

Rosé is gaining popularity among the young generation, as quoted by Fabien Lainé, a wine lover and entrepreneur. An article by Bryan Roth, author and editor at a beer website, highlighted how the popularity of Rosé is transferring to the beer industry. Brewers are hoping to cash in on its popularity and are offering Rosé flavoured beer.

Jmiquel Wine – 286 mentions

Jmiquel Wine or Julien Miquel, a wine maker and blogger, was tagged in several wine-related posts tweeted during the quarter. Peter Dickens, Fabien Lainé, and Frankie Cook, a wine taster and writer, were some of the influencers that tagged Julien Miquel in their posts.

Blogger Peter Dickens’ posts his tweets under hashtag #yearofwine2019. His posts during the quarter that tagged Jmiquel Wine included reviews of wines. Glaetzer Shiraz Bishop 2006, Querciabella Chianti, and Pasetti Testarossa Rosato Terre Aquilane IGT hit the spot.

 

Uk Wine Hour – 198 mentions

Uk Wine Hour, a wine chat created by Sorcha Holloway, a wine communicator, trended on Twitter during the quarter. French Crémant sparkling wines and Aussie wine were some of the themes discussed by the influencers. The wine chat on French Crémant sparkling wines was sponsored by Louis Bouillot, a wine company based in France.

Several questions were discussed during the event. These included UK/Ireland’s willingness to try more of the Crémant wine and recommendations for restaurants that serve the best Australian wines.

Chardonnay – 192 mentions

The best Chardonnay brands and their flavours was one of the most tweeted topics during the quarter. Several top brands were tweeted about. Talbott, Blackbook Clayhill, Rully, Wayne Gretzky, Bellula, and Beringer Bros Bourbon Barrel were heavily among them.

New product introductions such as Bota Box Buttery Chardonnay were a feature. Ferrari Carano Chardonnay and Kirkland Signature Russian River Valley Chardonnay were also discussed during the quarter.