The launch of PepsiCo’s Mountain Dew Amp Game Fuel is the latest development in the profitable partnership between soft drinks…
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Packaged beverage makers have developed an addiction to plastic (especially polyethylene terephthalate [PET]), an indestructible material derived from fossil fuels…
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There is no doubt whatsoever that gin continues to be one of the most buoyant categories in the UK drinks…
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In recent years, energy drinks have become increasingly popular, particularly among young people and with many mixing them with alcohol….
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The importance of health and wellbeing among millennials remains crucial to the millennial alcohol consumption trends that are seeing a rise…
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As rising demand for energy drinks bucks the trend seen among other sugary beverage categories, it was only a matter…
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Following a long awaited relief from a blistering summer, it seems consumers are more than ready to throw themselves into…
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ABInBev is set to take full control of American brand Budweiser in Japan from 2019, but Japanese craft producers, lacking…
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Growth for PepsiCo’s beverage business shows that its diversification strategy has been paying off, securing a lasting legacy for outgoing…
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In response to long-term volume declines, Coca-Cola’s rebranding of its flagship low-calorie brand, Diet Coke, has helped rejuvenate the company’s…
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