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All articles by GlobalData Consumer

  1. Soft drinks producers level up with esports sponsorships

    The launch of PepsiCo’s Mountain Dew Amp Game Fuel is the latest development in the profitable partnership between soft drinks…
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    26 Dec
  2. Packaged beverage makers and their plastic addiction

    Packaged beverage makers have developed an addiction to plastic (especially polyethylene terephthalate [PET]), an indestructible material derived from fossil fuels…
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    20 Dec
  3. Gin shows it’s not just Brexit that’s pushing the boundaries

    There is no doubt whatsoever that gin continues to be one of the most buoyant categories in the UK drinks…
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    17 Dec
  4. Research backs under-18s UK energy drinks ban

    In recent years, energy drinks have become increasingly popular, particularly among young people and with many mixing them with alcohol….
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    3 Dec
  5. Millennials are driving alcohol-free beer’s rapid growth

    The importance of health and wellbeing among millennials remains crucial to the millennial alcohol consumption trends that are seeing a rise…
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    22 Nov
  6. Coca-Cola’s move into energy drinks could provide a sales lift

    As rising demand for energy drinks bucks the trend seen among other sugary beverage categories, it was only a matter…
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    12 Nov
  7. Holidays are coming: the festive season’s most anticipated beverage launches

    Following a long awaited relief from a blistering summer, it seems consumers are more than ready to throw themselves into…
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    25 Oct
  8. ABInBev sets sights on Japan, while local craft brands look to US market

    ABInBev is set to take full control of American brand Budweiser in Japan from 2019, but Japanese craft producers, lacking…
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    17 Oct
  9. PepsiCo’s diversification strategy pays dividends

    Growth for PepsiCo’s beverage business shows that its diversification strategy has been paying off, securing a lasting legacy for outgoing…
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    2 Oct
  10. Diet Pepsi rebrand should be top priority for new PepsiCo boss

    In response to long-term volume declines, Coca-Cola’s rebranding of its flagship low-calorie brand, Diet Coke, has helped rejuvenate the company’s…
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    25 Sep

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