Frutarom Health, an Israel-based provider of health solutions, has teamed up with Novel Creation to produce liquid supplements that support healthy lifestyle.

Coined as ‘health with indulgence,’ the Novel Care supplements are made from active ingredients such as algal astaxanthin and coenzyme Q10, fruit antioxidants, or essential minerals, such as calcium and iron.

The company used an advanced emulsion technology that mixes oil-soluble ingredients with water-based formulations and avoids the addition of synthetic emulsifiers and thereby increases the bioavailability of the active components.

Available in 14 different flavors, the bottle runs for 30 days under a daily dose of 15ml, either consumed directly or diluted with water, where each dose is equivalent to a pill of arsenal.

Frutarom R&D scientist Eli Pintus said Novel Creation came to them with a great vision for liquid-based products that are easy to swallow and highly bioavailable for more complete absorption.

"There was a unique development challenge to incorporate fat-soluble ingredients like CoQ10 and astaxanthin into a liquid dose-form, while preventing microbial contamination, maintaining shelf-life of the active ingredients, and encompassing a good flavor," Pintus added.

"We used the full extent of our ‘taste and health’ solutions, uniting our flavor and health technologies to create these products."

Novel Creation CEO Ramin Armin said customer response to this new line was exciting and supported the development of additional formulations suitable for children.

"The combination of highest-quality active ingredients, technical know-how, advanced formulation capabilities and taste solution expertise — all from Frutarom — enabled us to easily meet all our development challenges," Armin added.

Backed by positive results in Israel’s pharmacies and health food stores, the company will now make the formulations available globally.

Image: A 30-day bottle of Novel Care supplement avoids consumer buying multiple daily shots. Photo: Novel Creations Ltd.