Copain Custom Crush, a Santa Rosa-based provider of winemaking services and logistics to boutique wineries and independent vintners, has changed its brand name to Punchdown Cellars to avoid confusion with its other separately owned and operated winery – Copain Wines.

Founded in 2001 and acquired by Murano Group in 2009, the facility provides custom crush services for wine production.

The change in the brand name is a part of the winery’s programs to expand its clients list and also includes other programs like social media initiatives and launching of new website and bolsters.

The new website provides winemakers an easy access to winemaking activities and allows them to submit their work orders online.

Punchdown’s online platform also provides users with behind-the-scenes look of the production process of boutique high-end wines at Sonoma County’s facility.

Punchdown Cellars general manager Robert Morris said the company is the epicenter of premier artisanal winemaking in Sonoma County and numerous interesting and compelling stories and images emerge every harvest season and throughout the year.

"We’re excited to share our clients’ stories and supplement their own marketing efforts by reaching out to the public through our website and social networks," Morris added.

Murano Group CEO Jay Thomson said Punchdown Cellar’s goal is to provide the same production services, but with an increased emphasis on telling its clients’ unique stories and spreading the word about the quality wines being made here each year by great, often under-the-radar, winemakers.

Image: Punchdown Cellars has a client list of 30 to 40 boutique wine producers. Photo: Punchdown Cellars