British exports, including Chase Vodka and Williams Great British Extra Dry Gin, are experiencing rapid growth in Asian markets and overseas sales are expected to continue to gain popularity.

Herefordshire, England-based Chase Distillery founder William Chase recently returned from a ‘world tour’ where he promoted his craft spirits throughout Asia and the Americas.

Chase said the distillery represents quality and commands a premium price.

"The prosperous economies of Asia have created people wealthy enough to begin seeking out the finer things in life, such as Chase Vodka and Williams Gin. They can’t get enough of it in Asia," he said.

"The Asian market – including mainland China, Hong Kong, Japan and Singapore – are real consumer beasts.

"A big part of their consumer focus now is acquiring Western goods. A massive part of that is British goods. I wanted to take advantage of that," Chase concluded.

Exports account for around 30% of the craft distillery’s business and Asia now accounts for about 20% of the company’s nearly £900bn in annual exports.

Chase expects the company’s exports figure soon to match the UK sales and then grow to 50% or larger.

The vodka and gin are made from organically grown ingredients, then distilled using a traditional still with a bespoke rectifying column and bottled on site at Chase’s 400-acre Herefordshire farm.

Chase began producing vodka from leftover potatoes using the batch distillation process (versus the continuous distillation process).

Now the distillery produces more than 6,000 bottles a week, and a bottle of Chase Vodka sells for more than £30.