Coca Cola has expanded its Odwalla portfolio with the addition of Smoobucha.

The new beverage blends fruit smoothies with pasteurised kombucha. Available in Citrus & Guava, Berry & Ginger and Apple & Greens flavours, Smoobucha has 40% less sugar compared with other smoothie products.

The line-up also features 500 million colony forming units of bacteria that are claimed to benefit gut health. The drink is also considered to be a good source of fibre and offers the recommended daily value of antioxidant Vitamin C.

“Kombucha is growing 40% year-over-year but can be polarising because of its vinegary, tart taste.”

Odwalla Smoobucha will be sold in 15.2oz bottles.

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Odwalla brand director Sara Smith said: “Our innovation strategy focuses on bringing trends from the fringe to the mainstream health and wellness shopper.

“Kombucha is growing 40% year-over-year but can be polarising because of its vinegary, tart taste. We saw this as the perfect opportunity for Odwalla to create a bridge for people who have been either intimidated to try kombucha or turned off by its taste.”

Odwalla is planning to introduce new limited-edition flavours Hot Tropics and Mint to Be Berry. They will be prepared with coconut water and botanical ingredients such as jalapeño and mint.

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Last month, Coca Cola’s Simply Beverages introduced a new line of chilled, ready-to-drink (RTD) smoothies.