Coca Cola’s Simply Beverages launches RTD fruit smoothies

Simply Beverages has introduced a new line of chilled, ready-to-drink (RTD), 100% real-fruit smoothies.

The new range will be available in Strawberry Banana, Mango Pineapple and Orchard Berry flavours in 32oz bottles.

Brand director Kelly Marx said that the new smoothies are a natural extension for the Simply portfolio of over 30 not-from-concentrate juices, juice drinks and AdeS beverages.

She said: “We’re always looking for ways to grow the Simply brand people know and love while remaining true to our guardrails of simple, non-GMO ingredients, transparent labelling and more. This new innovation marries Simply’s equity and fruit credentials with consumer trends.”

The new smoothies are free from added preservatives, colours, sweeteners or artificial flavours.

Last year, the juice brand introduced Simply Light Orange, which featured half the sugar and calories of Simply Orange. Simply Light Lemonades were also made available with 75% less sugar and fewer calories than Simply Lemonades.

Simply carafes and single-serve 11.5oz bottles contain between 130 and 140 calories per 8oz serving.

The Simply Beverages portfolio includes 22 different flavours and varieties available at retailers across the US.