Ailsa Bay
The blockchain technology makes use of William Grant & Sons data sources such as cask types, filling dates and bottling dates. Credit: fred crandon on Unsplash.

Customers of Alisa Bay’s latest whisky offering can digitally access details of the beverage’s production by scanning a QR code on the bottle.

The label features integrated blockchain technology, which stores information in the form of registers and blocks. Ailsa Bay collaborated with technology company Arc-Net for the project.

The blockchain technology sourced data such as cask types and filling and bottling dates from Alisa Bay’s parent company William Grant & Sons.

“We’re doing something now that we hope will set the bar for the future experience of spirits.”

With the help of this data, Ailsa Bay consumers can track distilling and manufacturing processes, tracing the whiskey’s complete journey from source materials to the retail outlet.

William Grant & Sons e-commerce head Dominic Parfitt said: “Innovation is a key part of our business. We’re constantly looking to evolve our offering and learn new things in order to push the boundaries within the drinks industry.

“We’re doing something now that we hope will set the bar for the future experience of spirits, and we look forward to seeing how other brands follow suit as innovation within the industry continues to develop in the next few years.”

Ailsa Bay’s blockchain whisky is now available in global travel retail outlets for a recommended retail price (RRP) of £50 per 700ml.

In August last year, William Grant & Sons unveiled a new design and flavour profile for its peated single malt whiskey Ailsa Bay.