18 May 2017
Bottomless Prosecco: a middle class danger
The UK has seen the rise of mass luxury in recent years, with brands aiming to appeal to consumers through premium, yet still affordable items, in order to tap into...
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10 April 2017
Wine fakery: what would it mean for future fine wine trend
GlobalData figures show the global wine market was worth $312bn in 2016, and is expected to reach $413bn in 2020. However, the booming industry has attracted the interest of fraudsters....
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30 March 2017
Beer in the ice cream aisle: cross category migrations driving product development
Alcohol and alcoholic flavors are being used in new products development in many categories. These flavors offer a gourmet or exotic touch, and the use of well-known alcoholic drinks brands...
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27 March 2017
Drinks’ association with games shows no signs of stopping
Versus Systems, a competitive gaming platform, announced a partnership with Rockstar, the manufacturers of Rockstar Energy Drink, to expand Versus in-game prize offerings.
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14 March 2017
Food delivery services are changing the way we drink
With the news that McDonalds have plans to begin a delivery service, we look at what consumers want in a delivery. Do consumers still want this fast food fare or...