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  • 3 March 2017

    Mixed signals from 7Up

    In a novel attempt to fight back against declining fizzy drink sales, PepsiCo’s 7Up brand is trying to tap into new consumption occasions by promoting the sugary beverage as an...

  • 3 March 2017

    A positive future for plant waters?

    With sugar content increasingly under inspection plant waters have perfectly planted themselves in a niche. However, do the beneficial qualities of these natural products have a positive future given their...

  • 26 January 2017

    Are strict regulations working in energy drinks?

    More countries are implementing a sugar tax or banning the sale of energy drinks to minors completely, but will this make a difference to the amount of the beverage consumed?