Health in Beverages Congress 2012 Canadean’s New Event for the FMCG Industry
In order to quench the consumer thirst for healthier drinks, beverage manufacturers must innovate. When a stretch of poor sales can lead to a company’s demise, only continued innovation can guarantee survival.
Manufacturers strive to supplement their products with extra benefits in order to appeal to increasingly health-conscious consumers. Manufacturers can gain a competitive advantage by making products with more natural ingredients or adding value in terms of vitamins, minerals and performance-enhancing ingredients.
Flagship event for the FMCG sector
Health in Beverages Congress 2012, Canadean’s new flagship event, will take place 18 and 19 September 2012 in Brussels. Combining Canadean’s FMCG expertise Arena International’s proven ability to produce cutting-edge event platforms, the congress will gather together industry professionals to discuss the latest techniques to stay ahead in the marketplace and increase profits from ‘healthy’ beverages.
Specialist business information for FMCG companies
Canadean is well-known in the FMCG sector for conducting thorough industry and consumer research to provide specialist business information that is supported by insightful analysis. Canadean covers the entire consumer value chain, from suppliers, brand owners and distribution channels to consumer insight.
Canadean’s research methods enable clients to make informed decisions that are founded on high-quality data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy.
Canadean’s researchers and analysts are well-positioned in the industries and are therefore best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via its trusted business communities.
Industry experts speaking at Health in Beverages Congress 2012
Key speakers at Health in Beverages Congress 2012 include industry experts such as:
- Dr Michele Kellerhals – director, research and innovation, functional ingredients, The Coca-Cola Company
- Lesley Stevenson – director, new product research, functional beverages, GSK
- Tiago Monteiro Brandão – innovation and R&D manager, Unicer Bebidas
- Cheryl Walker – analytical development technologist, Britvic Soft Drinks