The Terlato Wine Group, an importer, marketer and producer of luxury wines that is owned and operated by the Terlato family, has selected Vistaar Technologies’ pricing solution to optimize distributor price management in its organization.

Designed especially for beverage alcohol industry, the Vistaar Distributor Price Management (DPM) solution can be used to support the complex distribution channels by working under the state laws that govern the distribution and sale of alcoholic beverages.

The DPM platform allows the company to optimize both the brand price and its promotion for implementing pricing strategies in the market, thereby offering a better management option and pricing infrastructure to grow the business.

The Terlato Wine Group CEO Bill Terlato said they were convinced with the Vistaar’s extensive beverage alcohol pricing expertise and technological innovation during the selection process.

"That, coupled with the company’s experienced personnel, structured deployment playbook and incredibly fast delivery timetables made Vistaar the best choice when it came to our pricing strategy initiatives," he added.

Vistaar Technologies senior vice president Paul Greifenberger said price management in beverage alcohol industry requires careful integration of analytics and its execution in field sales and headquarters to be effective.

"Our extensive experience with market leaders in the beverage alcohol industry has enabled us to continually develop a robust price and promotion solution designed to meet the unique industry challenges these companies face," Greifenberger added.

"We look forward to working with another world-class beverage alcohol company such as Terlato as they seek to improve their pricing strategies and ability to execute."