Diageo has opened a new Johnnie Walker House, the largest embassy for Scotch whisky, in Beijing to meet consumer demand in China.

Located at Ch’ien Men 23, a historical meeting point of East and West in China, Johnnie Walker House Beijing features a bar, museum, retail outlet, exclusive members club, a reimaging of John Walker’s original grocery shop and a blending floor made from whisky ingredients.

The house has a collection of finest blends such as Johnnie Walker Epic Dates collection retailing for £2,250 and the Master Blender Series with collection of whiskies aged for 30 years and more, which will be available for patrons to sample and purchase on site.

Patrons can also work along with Johnnie Walker master blender Jim Beveridge to create personalised blend.

Like Beijing, Diageo also opened a Johnnie Walker House Shanghai in 2011, which resulted in sales of Johnnie Walker whisky in China soar by 64% year-on-year.

The Johnnie Walker House Beijing is a response to such demand from Chinese consumers for the Johnnie Walker whisky brand.

Diageo Asia Pacific president Gilbert Ghostine said their Johnnie Walker House in Shanghai was a successful marketing and commercial innovation in Asia.

"This was a journey for our consumers, as well as our business, and we are very happy today to share even more luxurious offerings through the Johnnie Walker House Beijing. This experience has brought incredible success and new energy to Johnnie Walker’s century-long story of progress in China," Ghostine added.

Diageo further hopes to expand the Johnnie Walker House concept to other Asia Pacific and countries around the world.