Global beverage major Coca-Cola has selected Scanbuy’s ScanLife mobile barcode platform to interact with consumers right from the packaging of its products.

ScanLife features a QR Code reader that scans the codes present on the packaging and sends useful content such as UEFA’s Euro 2012 videos or Coca-Cola SmileWorld to the users.

Coca-Cola digital manager Paco Rodriguez said the results they have seen are impressive.

"Thanks to intelligent QR Codes from the ScanLife platform we are able to constantly surprise our consumers with new content, strengthen our position in the mobile space, and understand what interests our consumers," Rodriguez said.

ScanLife code management platform uses advanced technology that enables QR Codes to be a two-way, dynamic communication with consumers that can change in real time.

The two-way communication allows marketers to deliver relevant content based on a variety of triggers like frequency of scans.

ScanLife CEO Mike Wehrs said the partnership with Coca-Cola shows that barcode scanning with smartphones has reached a global tipping point.

"ScanLife’s platform adds value by helping brands deliver customized and context-driven content to their customers right from their product, and learn from those interactions," Wehrs said.

ScanLife mobile barcode platform is free of cost and is available on most of the app stores or can be downloaded from

Alternatively, users may use any barcode reader to scan the QR Code.

ScanLife suite includes interoperable Code Management Platform, a universal barcode reader app with millions of users and developer tools that can be accessed to build customized solutions.

Image: ScanLife mobile barcode platform is developed by Scanbuy, a New York-based company that uses camera phone to connect the physical and digital world. Photo: Scanbuy