US-based WX Brands has acquired an extensive portfolio of wines from the Niven Family Wine Estates.

The financial details of the transaction are yet to be divulged by either company.

WX Brands President and CEO Peter Byck said: “The Niven family has farmed in Edna Valley for more than 40 years. Their understanding and love of the region is reflected in the wines they produce.

“With their quality, regional focus and price segments, this collection of consumer and trade favourites fits perfectly into our existing portfolio of nationally distributed wines. WX Brands is proud to carry on the Niven legacy.”

The acquired portfolio includes several wine brands such as True Myth, Tangent, Baileyana and Zocker. Additionally, WX Brands will also operate the Baileyana tasting room in San Luis Obispo, California.

With this acquisition, WX Brands further bolsters its portfolio of wine brands sold in the US and international markets.

John Niven, grandson of Niven Family Wine Estates founder Jack Niven, said: “Our goal was to find the right steward for our wines who could expand upon what we have created.

“WX Brands has a terrific track record of respecting founders and brands while leveraging its sales and marketing professionals to foster new fans. We couldn’t be happier with the new owner of True Myth, Tangent, Baileyana and Zocker.”

Established in 1999, WX Brands sells its products in 20 countries. The company also manufactures exclusive wine brands for retailers.

Furthermore, WX Brands acquired wine brands Reckless Love and Sunday Funday from Rebel Coast Winery in 2018.