Waitrose funds The Limited Edition South African case

UK’s Waitrose has announced that it will be supporting the South African wine industry by offering a specially curated case for a 25% discounted price.

The specially curated case will include a collection of wines, representing a section of regions and styles offered by the South African winemakers.

The Limited Edition South African case will be funded Waitrose with an objective to increase sales of South African wines and support wineries impacted by the domestic sales ban in the country.

On 13 July, the South African Government imposed a ban on alcohol sales for the second time as part of its measures to combat Covid-19 pandemic.

Wines that will be part of the specially curated case include Springfield Estate Sauvignon Blanc 2019, Reyneke Organic Chenin Blanc 2019, Rustenberg Chardonnay 2019, Ghost Corner Pinot Noir 2017, Waitrose No.1 Cederberg Syrah 2018 and Journey’s End Sir Lowry Cab Sauvignon 2017.

South African Wine buyer at Waitrose Victoria Mason said: “It’s been really hard to see our fantastic winemakers in South Africa struggle with the domestic sales ban – some of whom we have worked with for over 20 years. We have such a brilliant range of South African wines and we wanted to help in whatever way we could.

“By putting these wines together in a special case at a great price, we hope our customers will order one (or two!) and help support the industry.”

From 29 July, the specially curated case will be available exclusively at Waitrose Cellar store.

Waitrose noted that the case will be priced at £62 for a six-bottle case or £125 for a 12-bottle case.