Vie-Del to acquire CBUSO’s concentrate business

US-based grape processor and bulk juices supplier Vie-Del has signed a definitive agreement to acquire Constellation Brands US Operations’ (CBUSO) grape concentrate and high-colour concentrate business.

CBUSO is a wholly-owned subsidiary of Constellation Brands.

Established in 1946, Vie-Del is a family-owned fruit processor, winery and distillery company and supplies bulk juices, concentrate, brandy, wine and spirits.

It operates from two California facilities located in Fresno and Kingsburg.

Vie-Del Company president Dianne Nury said: “This acquisition provides a seamless complement to our existing lines of grape juice concentrates, allowing our operation to further build upon the success we’ve created for more than 70 years.

“We look forward to continuing to serve the needs and help fuel growth for our industry partners with the same personalised business approach our family-owned company has become known for.”

As part of the deal, Vie-Del will acquire CBUSO’s Mega Purple, Mega Red, Mega natural and Canandaigua concentrate brands used in the latter’s concentrates and high-colour concentrate business.

The company will also acquire certain intellectual property, inventory, goodwill, interests in certain contracts, assets and liabilities.

Going forward, Vie-Del intends to include MegaNatural high colour concentrate product lines under the corporate Vie-Del Company brand and legacy product lines.

With this acquisition, Vie-Del aims to boost its capabilities and strengthen the company’s position in the high-colour concentrate business.

Financial details of the deal are yet to be divulged by either company.

Completion of the deal is subject to customary closing conditions and requires the Federal Trade Commission (FTC) review and clearance.