SweetWater Brewing Company
420 Extra Pale Ale, H.A.Z.Y. IPA, G13 IPA and High Light Lo-Cal Easy IPA to be available throughout Colorado. Credit: Business Wire.

Atlanta-based craft brewery SweetWater Brewing Company has announced plans to launch its brand in Colorado next month.

SweetWater’s brews, such as 420 Extra Pale Ale, H.A.Z.Y IPA, G13 IPA and High Light Lo-Cal Easy IPA, will be available in the state at the bars, restaurants and select retail establishments in Colorado from 1 February.

SweetWater’s expansion into Colorado comes after its acquisition by Aphria in November.

SweetWater founder and CEO Freddy Bensch said: “Colorado has always held a special place in my heart. It’s where I first learned to brew beer and where I now live half of the year in Telluride. Because of my connection with the state, SweetWater has always had a Colorado vibe, from our West Coast style beers to our 420-friendly lifestyle and passion for the great outdoors.

“Having our flagship brews and new brands like H.A.Z.Y available throughout the state feels like coming home. Finally, we can pick up some 420s before hitting the slopes or river!”

With its foray into Colorado, SweetWater’s year-round, seasonal and speciality beers will be available in 27 states in addition to Washington, DC.

SweetWater teamed with Eagle Rock Distributing Company of Colorado to cover 75% of the state, including the Denver metro area, Loveland, Littleton, Colorado Springs, Pueblo and Durango.

To cover the rest of Colorado, the company teamed up with Central Distributing Company, Quality Brands of the Rockies and B&K Distributing on the western slope.