Stoli Group partners with Nick Jonas and John Varvatos on Villa One Tequila

Alcoholic beverages company Stoli Group has partnered with fashion designer John Varvatos and musician and actor Nick Jonas to launch Villa One Tequila.

Master distiller Arturo Fuentes led the production of the ultra-premium tequila brand, which will be distributed across the US next month.

Varvatos said: “The experience Nick and I have shared in creating the Villa One spirit has been incredible.

“We found nimble, creative, well-connected partners in Stoli Group and a genuine artisan in Arturo who worked with us to guarantee that the liquid inside the bottle was unlike anything else on the market.”

With 40% alcohol by volume (ABV), the new Villa One has been produced using artesian well water and 5-7 years matured 100% blue weber agave sourced from both the Highland and Lowland regions.

The new tequila will come in three expressions including Silver, Reposado and Añejo, which are priced at $44.99, $49.99 and $59.99 respectively.

Silver is a clear liquid, which is said to have been bottled immediately after production. Reposado expression tequila has been aged in American oak barrels for six months before being bottled.

The Añejo expression is said to have been aged in American oak barrels for more than 12 months, to create rich caramel notes with vanilla wafer and banana essences.

Stoli Group global president and CEO Rudy Costello said: “The super-premium and ultra-premium tequila sector is projected to grow by 8% this year and it doesn’t look to be slowing anytime soon.

“Nick and John have been ‘all in’ on Villa One since they approached us more than a year and a half ago, visiting the distillery, providing tasting and bottle design feedback, joining marketing and sales meetings and more.”

Stoli Group USA is a US importer and marketer of alcoholic beverages, headquartered in New York City. The company, established in 2013, is an affiliate of SPI Group based out of Luxembourg.