Southern Glazer’s
Southern Glazer’s new division will focus on growing the company’s wine business across the Canadian market. Credit: Jamie Street on Unsplash.

Southern Glazer’s Wine & Spirits’ Canadian division has launched a wine business.

This move will see Glazer’s Wine & Spirits Canada represent wine suppliers to on-premise and retail customers.

The company’s executive vice-president and general manager Doug Wieland said: “We have an enormous opportunity to grow the wine business with our extensive customer base in Canada.

“Wine is an important part of our overall growth strategy in the market and we’ll continue to leverage our strength in this segment and make investments that bring even more focused attention to wine in Canada.”

“Wine is an important part of our overall growth strategy in the market and we’ll continue to leverage our strength in this segment.”

Southern Glazer’s recently made investments in the company to improve its position in the wine segment. Its wine education team has been working alongside sales divisions to make specialised resources available.

The company claims to have more certified wine experts than any other North American wine and spirits distribution company.

The firm has completed more than 8,000 wine, sake and spirits education programmes.

Southern Glazer’s senior vice-president and its wine division president Mel Dick said: “We have the most highly-trained salesforce in the industry. Our Wine Education team and the training we provide to our employees is second to none and allows us to better serve the needs of both our supplier partners and our customers.”

In October 2017, Southern Glazer’s expanded its distribution agreement with Accolade Wines to include ten provinces and three territories in Canada.