Selecta; Nestlé
Selecta has been serving more than 35 million Starbucks coffee beverages annually. Credit: Selecta.

Selecta Group has extended its strategic partnership with Nestlé for distributing its premium coffee brands in Europe.

Under the five-year agreement, Selecta becomes pan-European distribution partner and will distribute Nestlé’s coffee brands such as Starbucks, Nescafé and Zoégas.

Speaking of the development, Nestlé EMENA Professional Zone head Vincent de Clippele said: “We are excited at the extension of our successful Starbucks ‘We Proudly Serve’ European partnership with Selecta to now also include our Nescafé and Zoégas Brands.

“Selecta’s strength in Workplace and On the Go will help drive greater accessibility and reach to consumers of Nestlé’s coffee brands in Out of Home.”

Under the existing agreement, Selecta said that it introduced Starbucks ‘We Proudly Serve’ programme across its 14 markets in Europe.

It added that using its network and experience in premium self-serve retail solutions, it has rolled out the authentic Starbucks Experience and a range of premium beverages at more than 2,400 points of sale.

Selecta has reportedly been serving more than 35 million Starbucks coffee beverages annually.

Selecta Group CEO Christian Schmitz said: “We are committed to delivering great-tasting, premium, quality coffee products to consumers across Europe, and this exciting partnership extension agreement with Nestlé is testament to our expertise in this area.

“We look forward to building on the success of the Starbucks ‘We Proudly Serve’ premium self-serve coffee program across our European markets and are excited to add Nestlé’s Nescafé and Zoégas products to our stable of premium brands.

“The on the go coffee market has enjoyed tremendous growth over the last few years, and we have been at the forefront of self-serve innovation for consumers to enjoy great-tasting, high-quality products either on the go or in the workplace.”