Drinks giant AB InBev has entered into an agreement with North American energy provider Direct Energy to brew Budweiser beer in Canada using 100% renewable electricity.

The company promoted its commitment to clean electricity with its North American advert ‘wind never felt better’ during Sunday’s Super Bowl.

AB InBev has introduced a new green energy label for Budweiser to indicate it is brewed with 100% renewable electricity, which it is making available for other businesses to use.

Vice president of Labatt Breweries, which brews Budweiser in Canada, Todd Allen said: “Beer is intimately tied to the environment it comes from and brewing our beer relies on a healthy environment, through this initiative we can make sure that every watt we use to brew Budweiser helps green Canada’s electricity grid and contributes to our long-term business sustainability.”

Direct Energy senior director Canada, Darin Holst said: “With significant expertise in designing customized renewable energy solutions for our customers, we are confident that the move to environmentally friendly sourcing will deliver on our shared renewable energy goals for Canadians.”

AB InBev aims to brew all Budweiser beer with 100% renewable electricity worldwide by 2025.

The company revealed plans last December to brew Budweiser beer in the UK with 100% renewable electricity after a new deal with solar energy firm Lightsource BP.