PepsiCo; SodaStream
SodaStream Professional will enable people to digitally track their water-forward beverage intake. Credit: ©PepsiCo.

Global food and beverage company PepsiCo has expanded its SodaStream brand into away-from-home channels by launching SodaStream Professional, an eco-friendly hydration platform.

PepsiCo, which acquired SodaStream for $3.2 in 2018, claims that the mobile-enabled platform will enable people to digitally track their water-forward beverage intake while cutting back on plastic bottles.

PepsiCo Foodservice chief marketing officer Scott Finlow said: “SodaStream Professional offers a unique way for consumers to personalise great-tasting hydration and reduce single-use packaging at the same time.

“We’re thrilled to bring these hallmarks of the SodaStream brand to channels outside the home for the first time.”

The device has been developed by using capabilities of PepsiCo such as design, insights, and research and development with the modern consumer in mind.

SodaStream Professional has been designed to allow users to choose from various unsweetened flavours, carbonation levels and temperatures to create the perfect drink.

Accompanied by the SodaStream Connect mobile application, the new device will have the ability to record consumers’ favourite drink combinations, set hydration goals, and track how many plastic bottles they’ve saved to date.

By including these key trends, PepsiCo is ensuring beverage experiences meet changing consumer preferences.

SodaStream Professional will be rolled out by the company this fall and is expected to support the health of both consumers and the planet.

In December 2018, PepsiCo confirmed its acquisition of Israeli sparkling water brand SodaStream for $3.2bn.

The deal combined the distribution capabilities, global reach, research and development (R&D) capacity, and design and marketing expertise of PepsiCo with the differentiated product range of SodaStream.