US-based wine company O’Neill Vintners & Distillers has announced the acquisition of Rabble Wines in Paso Robles, California for an undisclosed sum.

Established by Rob Murray in 2010, Rabble Wines produces premium, Paso Robles American Viticultural Area (AVA) wines.

Murray said: “Moving Rabble into the O’Neill portfolio is a great win for our consumer and for the brand.

“I know Rabble will continue to provide authenticity and adventure under the leadership of visionary entrepreneur Jeff O’Neill.

“I am enormously proud of what we built with Rabble and am excited about turning my focus towards Tooth & Nail Wine Company, which promises to continue disrupting the stodgier aspects of the wine world.”

Under the deal, O’Neill will continue the production of Rabble Wines made from Paso Robles AVA fruit in its own Paso Robles winery facility.

O’Neill said that it will be primarily focusing on the production of Rabble Cabernet Sauvignon, Rabble Zinfandel, Rabble Red Blend and Rabble Rosé.

With the acquisition of Rabble Wines, O’Neill aims to capitalise on the burgeoning market for younger wine drinkers.

O’Neill Vintners & Distillers CEO Jeff O’Neill said: “O’Neill is laser-focused on creating sustainable growth through our innovative brands and offering approachable wines to Millennials and upcoming Gen Z consumers.

“Rob has created a unique brand that maintains relevance in an industry that frequently finds itself a little behind. His efforts resonate with forward-thinking, modern wine drinkers. Rabble fits well within our growing portfolio of nationally-distributed brands.”