Online spirits retailer Master of Malt launches own-label spirits

Master of Malt (MoM), an online spirits retailer, has announced the launch of its own label of spirits in the market.

The new range includes blended Scotch whisky, London dry gin, rum, and vodka.

Master of Malt general manager Jason Hockman said: “We’re incredibly excited to launch MoM’s Own, our very own collection of great drinks cabinet staples that offer both fantastic flavour and incredible value for money.

“MoM’s Own represents a capsule wardrobe of drinks. In just a few accessibly priced bottles, our customers can build a versatile, easy-to-use collection that covers most spirits bases. It’s a range that’s ideal for everyday drinking or for serving if you are entertaining this Christmas.”

The company said that its new range has been created together with Atom Labs, the innovation arm of Master of Malt’s parent company.

Atom Group is owned AB InBev, the world’s largest brewer.

MoM further said that its new spirits range contains 42% alcohol by volume (ABV) and comes with ‘affordable’ price tags.

The company said that apart from the blended Scotch, which is priced at £29.95, the rest of the lineup is available for £24.95.

Based on market trends and customer demand, MoM plans to further expand its spirits portfolio in the future.

In April, MoM unveiled its plans to further to increase trade sales as a primary area of growth for the business.

It also aimed to raise the profile of its trade arm through its wide offering portfolio and build a new customer base.