The investment will be used by Madre Mezcal to support the brand's growth strategy. Credit: Madre Mezcal.

Madre Mezcal has secured an investment of $3m in the Series A funding round that was led by New York City-based venture capital studio Room 9.

The investment will be used by Madre to increase its product range and expand its brand’s footprint in new countries, in the US and online.

Madre CEO Chris Stephenson said: “Beyond a great-tasting, easy-to-drink mezcal, Madre’s success has been a result of working closely with the communities that have driven word-of-mouth for the brand.

“For us to expand while continuing this successful path, we needed a partner that recognises the cultural authenticity that fuels our approach.

“With Room 9, we’ve found a partner that understands the growth opportunities through product, geography and digital expansion and encourages the brand development through cultural engagement.”

Currently, Madre Mezcal is available in the US, Canada, Europe and the UK at select bottle shops, grocery stores and online markets.

This year, the brand aims to enhance its retail capacity and introduce new products targeting new consumers and consumption occasions.

Room 9 is an early-stage venture capital studio that focuses on consumer, food, beverage and technology sectors.

Room 9 founder Anish Bhatia said: “Madre sits in the crosshairs of a cultural movement and an exceptional founding team. We feel the company is poised to capitalise on the exponential growth of consumer demand in mezcal while building a brand that is authentic to its roots in Oaxaca.

“Shifting market trends all point to mezcal as one of the fastest-growing spirit categories, with Drizly recently reporting a 600% year-over-year (YOY) growth in their mezcal sales.

“We’re excited to partner with Madre and believe the brand has the opportunity to become the first true recognised brand in the category.”