Jameson has added to its range Jameson Wild Seaweed Bitters, made from an infusion of Jameson whiskey, wild seaweed and herbs, including cinchona, wormwood, ginseng and gentian. Credit: Chris Moore via Flickr.

Irish whiskey brand Jameson has added to its range Jameson Wild Seaweed Bitters, made from an infusion of Jameson whiskey, wild seaweed and herbs, including cinchona, wormwood, ginseng and gentian.

The seaweed is hand harvested from Long Rock in County Sligo, Ireland, and dried naturally on the shores of the country’s Wild Atlantic Way. The aromas and flavours of 46% alcohol by volume bitters are described as reminding consumers of the Irish seaside.

The brand recommends serving its seaweed bitters in a Manhattan, Old Fashioned or Irish Red Ale. It is retailing at €20 per 100ml bottle from Jameson’s two distilleries or online.

Jameson strategy, insights, innovative and prestige director Brendan Buckley said: “It’s no secret that part of Jameson’s success in the UK and around the world has been down to strong brand advocacy among the world’s best bartenders, and we are committed to developing exciting new concepts that ignite the creativity of these industry leaders.

“Since launching our Jameson Bitters project back in 2015, the feedback from the global on-trade has been fantastic so we cannot wait to see how bartenders around the world interpret the flavour of the Irish coastline in their creations using Jameson Wild Seaweed Bitters, the first seaweed bitters in the market.”

The existing bitters offered by the Irish whiskey brand is Wild Sloe Berry, which was launched in 2015. It is made from hand foraged Prunus Spinosa sloes from Lough Comb and Lough Mast in Ireland combined with Jameson whiskey and a mix of wormwood, gentian and ginseng.

The brand recommends adding its berry bitters to a whiskey sour, old fashioned or craft beer in order to prove a subtle berry finish.

Buckley said: “We are very excited by the launch of Jameson Wild Sloe Berry Bitters as it goes to the heart of what Jameson stands for – authentic, modern Irish produce that creates a great taste experience.

“We look forward to introducing Jameson Bitters to bartenders around the world in the coming months and seeing the exciting array of Jameson drinks being made available through the on-trade to consumers, who are thirsty for innovation, variety and authenticity.”

The two bitter expression were created at the Middleton Distillery in County Cork, Ireland, and developed by Dave Quinn, master of whiskey. The range was created to encourage bartenders to experiment with Jameson whiskey products.