Jack Daniel’s introduces RTD cocktails range

Brown-Forman’s Jack Daniel Distillery (Jack Daniel’s) has expanded its offerings portfolio with the release of its new Canned Cocktails series.

The company’s ready-to-drink (RTD) cocktails range features Jack & Seltzer, Jack & Cola and Jack, Honey & Lemonade variants.

Jack Daniel’s flavours brand director Lisa Hunter said: “We are always listening to our friends, and these new canned cocktails will be a convenient and refreshing way for them to enjoy our Tennessee Whiskey with a selection of wonderful flavours.

“Each drink is perfectly balanced to highlight the flavours of our charcoal-mellowed whiskey in a drinkable and convenient format. This is real Jack and it’s ready to go.”

All three variants are produced using the brand’s Tennessee Whiskey, with Jack & Cola and Jack, Honey & Lemonade containing 7% alcohol by volume (ABV), while Jack and Seltzer contains 5% ABV.

From this month, the company’s Canned Cocktails will be available during summer in select states including California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, New Hampshire, Nevada, Maryland, Minnesota, New York, Pennsylvania, Tennessee, Texas and Wisconsin

The ready-to-drink cocktails can be purchased for $12.99 for a four-pack of 12oz cans and $3.99 per single can.

Last May, Jack Daniel’s Country Cocktails (JDCC) expanded its range with the introduction of the Southern Citrus flavour. Southern Citrus is a blend of grapefruit and citrus flavours that offers fruity aromas with hints of Jack Daniel’s Tennessee Whiskey.

Launched in May 1992, JDCC’s range includes malt beverages from the Jack Daniel’s Family of Brands.