Jack Daniel’s launches Eric Church Single Barrel Tennessee whiskey

Brown-Forman’s Jack Daniel Distillery (Jack Daniel’s) has expanded its offering with the release of Eric Church Single Barrel Tennessee Whiskey.

The limited-edition whiskey has been released to mark Jack Daniel’s long-time friendship with the country music superstar Eric Church.

Church said: “My love for Jack Daniel’s is for the whiskey but it’s also about a can-do, small-town attitude, where community, loyalty and hard work are the qualities the crafters of this American icon hang their hats.

“I’m honoured to have my own special release of Jack Daniel’s Single Barrel. Whether we raise a glass at a table with a handful of our friends or from a stage with thousands, let’s raise our glass high. Cause that’s where it belongs.”

The expression was created from the barrels personally selected by Church.

Additionally, the artist’s name will appear on the specially designed black and gold embossed label.

Jack Daniel’s Master Distiller Jeff Arnett is said to have helped Church in selecting barrels placed on the top floor of a warehouse on Coy Hill at the distillery.

Arnett explained that the barrels offer aroma variants including sweet vanilla, caramel as well as toasted and charred oak.

Eric Church Single Barrel Tennessee Whiskey’s flavour provides the “sweet notes of a Jack Daniel’s Single Barrel upon entry” with “complex, full and heavyweight mid-palate”, noted Arnett.

Jack Daniel’s single barrel senior brand manager Mary Beth O’Mara said: “Our drive and passion at Jack Daniel’s for crafting the best possible whiskey we can is matched by Eric’s artistry and drive to put out the best music he can.

“Eric is the real deal and shares our love of community, independence, spirit and pride in what we do. It’s a special friendship and one we’re proud to celebrate with this whiskey.”