Guinness alcohol-free
Guinness 0.0 was created by the brewers at St James’s Gate in Dublin. Credit: © Diageo.

Diageo’s brand Guinness has expanded its beer portfolio with the launch of its alcohol-free variant, Guinness 0.0.

The new non-alcoholic beer version of Guinness, created by the brewers at St James’s Gate in Dublin, the Home of Guinness, was a four-year development process.

Brewers at St James’s Gate created Guinness 0.0 using the same brewing process, with the same natural ingredients, water, barley, hops, yeast.

The only variation is that the brewers separated the alcohol content through a cold filtration process.

To ensure the distinctive flavour profile and taste characteristics of Guinness, the brewers then blended and balanced the flavours.

Guinness explained that the resulting product, offered the same smooth taste, perfectly balanced flavour and unique dark colour of Guinness but without the alcohol.

Guinness Global Brand director Gráinne Wafer said: “This is an exceptional day for Guinness, as we finally reveal Guinness 0.0.

“The launch of Guinness 0.0 highlights our long-held commitment to innovation, experimentation, and bravery in brewing, harnessing the power of our brewers and our ingredients, to create an alcohol-free beer that is 100% Guinness, but 0% alcohol.

“We know people want to be able to enjoy a Guinness when they choose not to drink alcohol without compromising on taste, and with Guinness 0.0 we believe they will be able to do exactly that.”

St James’s Gate Innovation Brewer Aisling Ryan said: “Guinness has always had an unwavering commitment to quality and our entire brewing team is hugely proud of the care and effort that has been put into the four-year development process for Guinness 0.0.

“We have created a taste experience that we believe is truly unrivalled in the world of non-alcoholic beer and we can’t wait for people to finally be able to try it!”

Initially, Guinness 0.0 will be available in Great Britain (GB) and Ireland, then in other markets in 2021.

Last November, Diageo’s Guinness Open Gate Brewery in Baltimore announced the second release of its barrel-aged beer Guinness Stock Ale Aged in Bulleit Bourbon Barrels.