Drinkworks; cocktails
Drinkworks announces partnership with Pernod Ricard USA and The Absolut Company to develop signature co-branded cocktails. Credit: Ash Edmonds / Unsplash.

Drinkworks, a joint venture (JV) between Anheuser-Busch and Keurig Dr Pepper, has partnered with Pernod Ricard USA and The Absolut Company to create co-branded cocktails for the Drinkworks Home Bar system.

Under this partnership, Drinkworks and Pernod Ricard USA aim to tap the growing opportunity for at-home cocktail collaboration and also focus on innovation in the US and North American markets.

Drinkworks CEO Nathaniel Davis said: “As we see an increased emphasis on elevated at-home experiences that bring quality and convenience together, we’re excited to offer Drinkworks Home Bar owners exclusive new cocktails at the push of a button featuring brands like Absolut Vodka and Kahlúa, which we know they love and trust.

“Pernod Ricard has one of the most unique and comprehensive brand portfolios on the market and we look forward to the opportunity to bring additional Pernod Ricard brands into Drinkworks’ open system.”

The Drinkworks beverage innovation team will produce the co-branded cocktails in collaboration with Pernod Ricard USA and The Absolut Company.

The beverages will join Drinkworks’ portfolio of more than 30 varieties of bar-quality cocktails.

Initially, the team aims to launch Absolut Pineapple Martini and Kahlúa Espresso Martini co-branded cocktails later this year and plans to introduce a Malibu cocktail, currently being developed, for release next year.

Pernod Ricard USA is the third company to join Drinkworks’ open system.

Pernod Ricard USA Innovation head Kate Pomeroy said: “The trend of elevated at-home consumption is expected to have a lasting impact on consumption habits. The partnership between Drinkworks and Pernod Ricard USA, specifically with Absolut, Malibu and Kahlúa, is consistent with our drive to become a truly consumer-centric organisation.”