Drinkworks launches beer pods in US

Drinkworks, a joint venture (JV) company of Keurig Dr Pepper and Anheuser-Busch InBev (AB InBev), has partnered with Golden Road Brewing for creating beer pods.

Beer pods can create four wheat brews including Mango Wheat, Blood Orange Wheat, Pineapple Apricot Wheat, and Strawberry Guava Wheat using the K-Cup machine.

The JV company notes that customers can make beer by inserting the beer pods into a single-serve Drinkworks machine.

Drinkworks explains that concentrate within the pods is blended with cold water and carbonation CO2 cylinder before dispense.

Drinkworks CEO Nathaniel Davis was quoted by Food Dive as saying: “Even before AB InBev and Keurig Dr Pepper struck the partnership, the beer giant was looking to find novel technologies that would reinvent beer and the potential way in which people could enjoy it.”

In 2015, AB InBev acquired Golden Road, the first partnership for Drinkworks.​

Under the partnership, Drinkworks will be filling the beer concentrates created from Golden Road beers after undergoing a freeze-distillation process that removes water from the beer.

The beer pods will be joining the Drinkworks line up launched by the company in 2018.

Davis added: “The feedback we’ve gotten so far from users is that the experience is really fun because everybody always wanted to be on the other side of the bar.

“The other piece is that they feel like they participated in this creation somehow. I mean, it wasn’t in that format and draft format until they got involved.”

Earlier this year, AB InBev decided to begin using renewable electricity for its brewing operations.