Drinks Ireland, a representative organisation of the Irish alcoholic drinks manufacturers, has released a seven-point plan to safeguard the industry during Covid-19 crisis.

The trade organisation anticipates that its plan would ensure that the industry is well-positioned and will continue delivering for Ireland’s economy.

Speaking of the development, Drinks Ireland director Patricia Callan said: “The drinks industry, like many other sectors in Ireland’s economy, has been severely impacted by Covid-19.

“From the on-trade closing to exports slowing and visitor centres closing, revenue streams are under severe pressure and it is vital that a range of supports and measures are put in place to support jobs and to allow the sector to continue delivering for the Irish economy.”

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The recommendations made by Drinks Ireland in its plan include allowing drinks producers to continue with their manufacturing process and also asked the government to support brands to recover and regain market position.

Drinks Ireland has also recommended the creation of a roadmap for re-opening both the hospitality and tourism sectors and supporting domestic tourism when visitor centres re-open in the country.

Furthermore, the trade body has recommended immediate cash-flow support including VAT and excise deferral until the crisis comes to an end and also direct online selling to support the craft sector.

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In addition, Drinks Ireland also urged the Irish government to propose European Union to enter into a mutual agreement with the US on the elimination of all tariffs applied as a result of recent disputes.

Callan added: “The sector is comprised of many small and craft producers, supporting local economies in towns and villages around Ireland, but also large businesses that deliver huge exports and exchequer returns for the country, and who have valuable expertise from operations in export markets to help support the safe re-opening of the hospitality sector here.”