DNA Brands
Betta4U/NEO Superwater manufactures and distributes of high alkaline, electrolyte and antioxidant water. Credit: rawpixel on Unsplash.

US-based energy drinks company DNA Brands has acquired Betta4U Brands (B4U), which is trading under NEO Superwater.

Betta4U/NEO Superwater is engaged in manufacturing and distributing high-alkaline, electrolyte and antioxidant water.

NEO High Alkaline Superwater is currently available in natural food stores, grocers, convenience stores, health and wellness stores and gyms across the US.

DNA Brands’ CEO Adrian McKenzie said: “NEO will shortly be audited by a PCAOB Auditor that I have previously selected to qualify us as a reporting company, enabling DNA Brands to uplist to a higher tiered exchange.

“The financials will also demonstrate about $1m per year in revenues, for the past few years. NEO’s sales and revenue have been derived with minimal to no marketing and advertising whatsoever. I look forward to learning from and working with Bernard to grow DNA Brands to the next level.”

“We will expand distribution and introduce new lines with select distribution partners, globally.”

Betta4U Brands is owned by founder Bernard Rubin, who holds a majority stake in the company.

As per the terms of the deal, Rubin will join the board of DNA Brands and will serve as its president.

Rubin said: “It is with great pleasure to jump on board with DNA Brands, and I’m really looking forward to building a range of world-class beverages in the natural and better for you category.

“By utilising the NEO Water distribution platform, we will expand distribution and introduce new lines with select distribution partners, globally.

“Carving out a niche in this highly competitive space will be a challenge that I am looking forward to, and together with the DNA team, building long-term sustainable growth to provide shareholder value.”