Diageo to acquire gin and vodka maker Chase Distillery

Alcohol beverage producer Diageo has reached an agreement to acquire Chase Distillery, manufacturer of Chase GB Gin and Chase Original Potato Vodka.

Financial details of the deal remain undivulged.

Diageo Great Britain managing director Dayalan Nayager said: “We are thrilled to be bringing such a quintessentially British portfolio of high quality, crafted brands into our family.

“We are excited about the growth opportunity within the premium plus segment and are very much looking forward to working with the Chase team to build on the portfolio’s considerable potential.”

Established in 2008 by William Chase, Chase Distillery’s portfolio includes seven gins, four vodkas and an elderflower liqueur.

Apart from Chase GB Gin, the distillery also created a wide range of flavoured gins such as Pink Grapefruit & Pomelo, Seville Marmalade and Rhubarb & Bramley Apple Gin.

Its gin portfolio also includes Williams Elegant 48 Gin, produced using 48 rare varieties of apple from 200-year old orchards.

Its Chase Original Potato Vodka has been produced in copper pot stills to create a smooth creamy vodka.

The company claimed that 250 British potatoes are used to produce each bottle of Chase Original Potato Vodka.

Chase Distillery founder and chairman William Chase said: “It’s inspiring to have Diageo invest in Chase Distillery’s future. They believe in the potential of our field to bottle spirits and will build on our mission to develop our sustainable distillery in Herefordshire.”

Subject to regulatory approvals, the deal should close by early 2021.

In August, Diageo agreed to acquire Aviation Gin and Davos Brands for a maximum consideration of $610m.