Deep Eddy Vodka’s new distillery and tasting room will have a designated space for product and flavour innovation. Credit: HEAVEN HILL BRANDS.

Deep Eddy Vodka has opened a new visitor experience in Dripping Springs, Texas.

Costing around $1m, the expansion will feature a designated visitor experience visitor experience space for product and flavour innovation in small-batch, hand-crafted vodka.

“Deep Eddy is excited to take its brand identity to the next level with an innovative new space offering guests a chance to experience its products in an immersive and unique way.”

Deep Eddy Vodka president John Scarborough said: “As an Austin born-and-bred Vodka, Deep Eddy is committed to inviting visitors into an interactive space that reflects the authenticity of the brand.

“Deep Eddy is excited to take its brand identity to the next level with an innovative new space offering guests a chance to experience its products in an immersive and unique way.”

The distillery will feature a 38ft bar, a bottling line and a performance stage.

Deep Eddy has been expanding its footprint in the Austin region. The company made an initial investment of $6m at Dripping Springs, which was followed by a $10m investment for expanding its production capacity in Buda in 2016.

Deep Eddy claims that its vodka is distilled ten times and handcrafted in small batches using high-quality ingredients.

Available in stores across the US, Deep Eddy’s portfolio includes Deep Eddy Original Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red Vodka, Deep Eddy Cranberry Vodka, Deep Eddy Lemon Vodka, Deep Eddy Peach Vodka and Deep Eddy Orange Vodka.