Coca-Cola No Sugar shows strong sales volume in Australia

Coca-Cola has revealed that the ongoing consumer trend towards low and no sugar choices helped the company’s Australia arm increase sales volume for Coca-Cola No Sugar in the second half of 2018.

Coca-Cola Amatil Group managing director Alison Watkins noted that Coca-Cola No Sugar volume sales had led overall Coca-Cola Trademark volumes into positive territory.

Watkins said: “That’s a testament to Coca-Cola No Sugar’s flavour. Taste tests showed it’s actually preferred by a majority of Classic Coke drinkers and at least equally liked by lovers of Coke Zero.

“We’ve heard the message on consumer wellbeing, and we’re delivering with low and no sugar options for all of our major beverage brands.”

Watkins noted that the increase in sales is an indication of successful in-store execution and market campaigns.

The company has committed to a 10% reduction in sugar content across its Australia and New Zealand portfolio by 2020, as well as a net 20% reduction in Australia by 2025.

Watkins further added: “We have achieved strong progress against this target with a net 5.7% reduction of grams of sugar per 100ml across our portfolio of sales against the 2015 baseline.

“We also saw good results from products like Coca-Cola Raspberry, and the launch of Coca-Cola Orange No Sugar and Coca-Cola Vanilla No Sugar. And we’re leading the way in New Zealand with the world-first launch of Coca-Cola Stevia No Sugar.”

In November last year, Coca-Cola Amatil secured a 28-year distribution contract from Abro, the global brand owner of Rekorderlig Cider. Coca-Cola Amatil will assume full responsibility for the promotion and marketing of the brand in Australia.