CA E-Comm, the online arm of CA Fortune, has been appointed by the Alkaline Water Company to offer its entire non-CBD beverage line of Alkaline88 products across various e-commerce platforms.

The Alkaline Water Company produces premium bottled alkaline water, flavour-infused waters, and CBD infused products sold under the brand names Alkaline88, A88 Infused and A88CBD respectively.

As agreed, CA E-Comm will represent the Alkaline88 beverages across various e-commerce platforms including Amazon, Walmart, Kroger and zulilly.

The scope of work will include daily marketing, promotional planning, addressing pricing issues, deep-dive performance analysis, optimised content development and invoice management.

The Alkaline Water Company president and CEO Ricky Wright said: “We are committed to growing our brands across all channels and excited to partner with CA E-Comm to capture the booming demand in online grocery sales. Digital sales for consumer goods have surged during the pandemic, with channels reporting triple-digit growth for this segment.

“This partnership further strengthens our relationship with CA Fortune, who has been a vital partner in our journey to becoming a national lifestyle brand. Our entire A88 beverage line will be available for our customers on various e-commerce platforms of major retailers.

“This is an incredible opportunity with a team that has helped brands enhance their online sales since 2004. We believe this opportune partnership can help us capture new share in the growing e-commerce segment.”