Budweiser unveils new limited-edition beer Harvest Reserve

Anheuser-Busch (AB) InBev’s beer brand Budweiser has released the new Harvest Reserve Deep Golden Lager.

The limited-edition beer was created in collaboration with farmers who have grown the barley used to brew Budweiser beer products.

Anheuser-Busch Marketing Core & Value Brands vice-president Ricardo Marques said: “At Budweiser, our farmers are family. While our relationship with many of these farmers goes back generations, Budweiser Harvest Reserve is the first time we’ve collaborated on a recipe together.

“Releasing this beer for the harvest season is Budweiser’s way of celebrating farmers after a year spent preparing for these precious few months.”

With 5.4% alcohol by volume (ABV), the new Budweiser Harvest Reserve has been brewed with all-American barley that is toasted longer to create a bolder taste and offers crisp hoppy aroma that finishes smooth.

Featuring an all-malt recipe containing 100% American grains from family farms, each Harvest Reserve Deep Golden Lager bottle will feature the signature of Jim Dixon, a fifth-generation Budweiser barley farmer who collaborated with brewmasters on the recipe.

Jim Dixon said: “My family has been growing barley with Budweiser for generations.

“Working with Budweiser on the recipe for a new beer was already humbling, but when I found out they wanted to put my name on every bottle, I was surprised and incredibly honoured.”

Beginning this month, Budweiser Harvest Reserve will be available in Des Moines, Iowa and Omaha, Nebraska.

The company further added that the beer will be available throughout the harvest season, while supplies last.

Last April, Budweiser and Beam Suntory’s bourbon brand Jim Beam collaborated to create a new beer that will be introduced in the US market for a limited time period.