AB InBev’s Beck’s has released new label designs for its beer brand.

Created by six artists as part of the company’s Be Kreativ campaign, the new designs will be displayed on bottles sold across stores, pubs and bars in the UK to help the owners appeal to new creative audiences.

Beginning 8 October and running until early December, the company will release ten million limited-edition labels across the UK.

AB InBev’s UK marketing director Tatiana Stadukhina said: “Beck’s has a rich history of independent thinking and a strong affinity with the creative scene.

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“This year’s designs celebrate the variety of styles and artistic skills in the creative world.”

“From being the first German brewery to use green bottles in 1874, to the introduction of our popular Art Labels more than 25 years ago, we’re always looking for new and exciting ways to support the creative community.

“This year’s designs celebrate the variety of styles and artistic skills in the creative world, with each designer putting their own unique spin on the label.”

As part of the brand’s new campaign, Beck’s is offering a platform for creatives of all disciplines. The launch of the new label designs will also be supported by a partnership with Print Club London studio, which specialises in the art of screen-printing.

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Stadukhina further added: “Our collection of eye-catching designs and Beck’s legacy as a beer that celebrates creativity will help our customers tap into the trend for bespoke, limited edition packaging, as well as the demand for brands that not only cater to the needs of consumers but also align with their personality and values.”