Beam Suntory to setup new global headquarters in New York City

Jim Beam and Maker’s Mark brand owner Beam Suntory has announced that it will be establishing its new global headquarters in New York City by mid next year.

The company said that its existing headquarters in Chicago will serve as the home for its North American business unit and certain corporate positions.

Beam Suntory president and CEO Albert Baladi said: “As one of the world’s greatest global cities, New York will provide a unique environment to help us accelerate our premiumization strategy and growth plans.

“We see excellent opportunities to immerse our company and global brand-building efforts more deeply in New York’s vibrant restaurant, bar and consumer environment, what we call the Gemba.”

The new global headquarters will be at 11 Madison Avenue in Manhattan, for which the company entered into a long-term lease agreement for approximately 100,000ft² of space.

Additionally, the alcoholic beverage producer will relocate most executive leadership team positions, its global brand house organisation and select global corporate function roles to its new office space.

The new office will serve as a joint office with Beam Suntory’s parent company.

Baladi further added: “As we look to the future, we anticipate returning to office-based work to enable the kind of collaboration we need to reach our growth ambitions.

“Cities clearly have an important role to play in the future of work, and while we will surely offer a higher degree of workplace flexibility, we will continue to build a strong presence in the key global cities that are closest to consumer trends and our customers.”