Dutch brewing company Heineken has announced that its brand Amstel is launching its beer in the Chinese market.

Currently, Amstel is available in 116 countries across the world.

Since last month, it is available in selected provinces across Southern and Eastern China.

Amstel is reportedly a global top ten beer brand. In the next three years, the company expects China to become one of the Amstel’s top markets at a global level.

Speaking of the development, Heineken Company International Brands & Crafts senior director Malgorzata Lubelska said: “Amstel is one of the fastest-growing global beer brands and this entry into China marks a significant step in Amstel’s history.

“Together with China Resources Beer, our strategic partner in China, we are positioning Amstel as a lead beer within the accessible premium category, which represents the largest segment of China’s premium beer market.

“We are proud to be introducing this high-quality European beer with pure malt to the Chinese consumer. We will stay true to our heritage and the Amstel brand’s ethos by delivering locally relevant campaigns that celebrate our Amsterdam origins and friendship.”

According to Heineken, the pilsner is brewed using malt and other natural ingredients to deliver the pilsner taste and refreshment.

In March, Heineken reportedly planned to invest BRL865m ($186.2m) to expand its Ponta Grossa brewery in Brazil.

In January last year, Heineken USA launched Heineken 0.0, an alcohol-free malt beverage with 69 calories per bottle.