Alcohol manufacturer and distributor Amber Beverage Group (ABG) has appointed California’s Pacific Edge Wine & Spirits as its importer for KAH Tequila in the US.

By appointing Pacific Edge, ABG intends to enhance the footprint of its tequila brands after bringing distribution and marketing of KAH Tequila in-house.

ABG chief marketing officer and managing director USA Pepijn Janssens said: “We are very pleased that Pacific Edge will be representing the KAH Tequila brand throughout the USA.

“Joel K Beth and Rich Trachtenberg have created a unique speciality beverage Distribution Company that is widely respected by many in the industry, they also have vast experience in building brands, especially in the Tequila category.”

The company explained that its tequila brand KAH is presented in unique bottles, made to honour Mexican people and their traditions.

KAH is available in four different expressions namely Blanco, Reposado, Añejo and Extra Añejo, made from hand-selected 100% Blue Agave, and produced by Fabrica de Tequilas Finos in Tequila, Jalisco, Mexico, owned by Amber Beverage Group.

KAH Tequila global brand director Evija Sparāne said: “This is an exciting opportunity to bring this outstanding brand to the US; the key market for high-end tequilas.

“With consumers becoming more informed about the provenance of tequila and production methods, they are starting to appreciate the craftsmanship and unique qualities of 100% Blue Agave tequilas like KAH.”

In April, ABG announced plans to launch KAH Tequila brand in the US market this year.